A signing ceremony for the public trade of the advertisement resources of the 5th China-Eurasia Expo was held in Urumqi, Xinjiang on the morning of June 1, 2016. The ceremony was sponsored by the Secretariat of the China-Eurasia Expo and organized by Xinjiang Equity Exchange (XJEE).
The 5th China-Eurasia Expo this year coincides with the beginning of the 13th Five-Year Plan period of China. It is also the first Expo to be held after Xinjiang was defined as the core area for the Silk Road Economic Belt. The public trade was launched by the China-Eurasia Expo following the guideline of the Several Opinions of the State Council on Further Promoting the Reform and Development of Exhibition Industry. With its theme on “Discussion, Building and Sharing, the Silk Road: Opportunities and the Future”, the Expo actively explores the mode of being led by the market, gives full play to the decisive role of market in the resource allocation of the convention and exhibition industry. The Expo optimizes its resource allocation through social procurement of professional services by means of the adoption of market principles. Supported by its information technology, the Expo further improves its level of an international, professional, market-oriented and brand-building event.
The innovative cooperative exploration is the first time in China that the investors are attracted through the platform of equity market. It is the first time that the advertisement resources of an exhibition in China are traded through equity market, laying a foundation for the complete on-exchange transaction of the exhibition resources in future. The move will not only attract more social capital into the China-Eurasia Expo, but more importantly give full rein to the role of the value discovery of the market, enhance the efficiency of resource allocation, expand the influence of the Expo and help increase the brand value of the invisible assets of the China-Eurasia Expo. At the same time, it will also display the advantage of the XJEE platform, accumulating precious experience in invisible asset transaction and creating sound brand effect.
Leaders from the Secretariat of the China-Eurasia Expo, the State-owned Assets Supervision & Administration Commission of Xinjiang Uygur Autonomous Region, the State-owned Assets Supervision & Administration Commission of the Xinjiang Production and Construction Corps, Xinjiang Equity Exchange, the industrial park organizing institutions such as the development zone and high and new technology zone, some of the central enterprises in Xinjiang, financial institutions and private enterprises and representatives of enterprises were present at the signing ceremony.
Adeljang Dawut, deputy secretary-general of the Secretariat of the China-Eurasia Expo, delivered a speech at the signing ceremony. Hu Hailiang, chairman of the board of the XJEE, gave introductions to the XJEE, explained the situation of the investment attraction for the public trade of the advertisement resources and answered the questions from the media.
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Xin ICP No. 14002874-1